Skip to content
UI/UX Atlas
Topics
Patterns
Color Tool
Templates
Quizzes
Topics
Patterns
Color Tool
Templates
Quizzes
Quizzes
/
UX Research
Analytics & Behavioral Data Analysis — Quiz
5 questions
·
Read the lesson first →
Question 1 of 5
Analytics & Behavioral Data Analysis
A UX researcher notices a 60% drop-off at step three of a checkout funnel. What is the most appropriate immediate next step?
Conclude that the step is broken and remove it from the flow
Use session recordings and qualitative research to investigate why users are abandoning at that step
Report the 60% drop-off rate as an insight to stakeholders
Run a survey asking users what they think of the checkout process
Check answer