Skip to content
UI/UX Atlas
Topics
Patterns
Color Tool
Templates
Quizzes
Topics
Patterns
Color Tool
Templates
Quizzes
Quizzes
/
UX Research
Generative vs. Evaluative Research — Quiz
5 questions
·
Read the lesson first →
Question 1 of 5
Generative vs. Evaluative Research
A product team is about to redesign their checkout flow. They have no prior research on why users abandon carts. Which research mode should they start with, and why?
Evaluative — run a benchmark usability test on the current checkout to measure task-completion rates before redesigning
Generative — conduct interviews and contextual inquiry to understand user goals and abandonment motivations before proposing solutions
Evaluative — A/B test two checkout layouts to see which performs better
Generative — send a survey asking users how satisfied they are with the current checkout on a 1–5 scale
Check answer